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Davis Journal

Colorful mural brings together community and small town feel

Jul 18, 2024 10:44AM ● By Becky Ginos
Artist Tara Moore paints part of the mural on the wall of the Young Powersports Layton dealership. The mural coincides with the Young Automotive Group’s celebration of 100 years in business. Courtesy photo

Artist Tara Moore paints part of the mural on the wall of the Young Powersports Layton dealership. The mural coincides with the Young Automotive Group’s celebration of 100 years in business. Courtesy photo

LAYTON—When customers come to the Young Powersports Layton dealership they’re going to see more than just a building. On the side of the new service center is a colorful 137’ x 20’ mural on the side of the building as part of the 100 year celebration of being in business. Davis County artist Jourdan Biesinger and her business Adrenaline Murals carried out the project. 

“Young Automotive applied for a grant through Discover Davis,” said Biesinger. “I got a call from marketing about doing the painting. They wanted it to represent Davis County culture and be something residents could be proud of.”

Biesinger said Young looked at the initial concepts and narrowed it down. “The art changed so many times. They wanted something fun and unique.”

They liked the mountain landscape but it was missing something, she said. “Young is an edgy brand. A lot of the employees have tattoos, etc. so we gave it some tattoos and tread marks and everybody liked it.”

Biesinger started Adrenaline Murals three years ago. “It was a side hustle. I did all of the painting at the time then I found my team. We did large chalk art so I knew we worked well together. There are four part-time artists plus me.”

The mural took about three weeks to complete, she said. “Every mural is different. Every artist works at a different speed.”

It’s a 20’ building, said Biesinger. “We want to preserve it. We put on a high quality anti graffiti top coat so it washes right off if someone messes it up.”

This is a tight knit community, said Justin Custis, General Manager of the dealership. “Clients have been doing business here for 30 years. We wanted to make this a landmark in Layton for generations to come. Somewhere you can take a picture of the family. Bringing the small town feel is what we’re going for.”

First the mountains tie into the state, he said. “It brings in some color and diversity. The historic motorcycle is the biggest tie and its vibrant appeal to all different people. It brings history into our future.”

There are some Easter eggs in the mural, Biesinger said. “They’re for the community to find. There’s the Swan Princess and we hid the logo of the old Post Office that used to be there. People say Layon without the T so we put a tiny T in so they can have their T back again.”

The whole Young team has been incredibly supportive, she said. “So we hid some splatters that are significant to them and special for the staff too.”

Biesinger is a veteran and most of the painters are women. “I like that it’s a woman owned business,” she said. “I can provide jobs for artists that can have fun and get paid for it.”