Last Modified October 1, 2021
1. HOW WE COLLECT AND USE INFORMATION
The categories of information we collect can include:
Personal identifiers, such as your name, phone number, email address, or mailing address, when you when you submit a request, create an account or communicate with us. We use this information to provide you with products or services that you request or in which you express interest, and to communicate with you such as to send email messages.
Professional information you submit when you apply for a job opening, such as your work history and other information provided on your resume. We use this to evaluate your eligibility for employment.
Other information that you provide to us online, by phone or in person, and use this information to respond to your request, provide you the requested services, and to inform our marketing and advertising campaigns.
Information we receive from data providers. To provide our Mailing Services, we may purchase or receive personal identifiers, such as name and mailing addresses, from data providers and third parties. We use this information to send Loyal Perch Media mailings with information on new products and services offered by Loyal Perch Media or our clients. We use this information solely to send out mailings and do not resell this information to third parties.
In addition to the above, we may use this information to:
- To provide you with products or services that you request or in which you express interest;
- To provide, improve, test, update and monitor the services; or diagnose or fix technology problems;
- To communicate with you such as to send you email messages and notifications;
- To customize the advertising and content you see;
- To alert you to product upgrades, special offers, updated information and other new products and services offered by Share Local Media, our clients, and our third-party partners;
- To respond to your emails, comments, questions or requests for client services;
- For any other purpose we may describe when you provide the information.
We, and our third-party partners, automatically collect certain types of usage information when you visit our services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies”).
We, and our third-party partners, use tracking technologies to automatically collect usage and device information, such as:
Information about your device and its software, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account (including, for example, a persistent device identifier or an Ad ID), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
Information about the way you access and use our services, for example, the site from which you came and the site to which you are going when you leave our services, the pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the services from multiple devices, and other actions you take on the Sites.
Information about your location, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate or infer a device’s location by analyzing other information, like an IP address.
Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
We use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.
3. SHARING OF YOUR INFORMATION
We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Control Over Your Information” section below.
We may share your personal information with:
Agents, vendors or contractors that Loyal Perch Media uses to support the operations of our business and that perform services on our behalf, which are subject to reasonable confidentiality terms and may include sending emails, processing payments, providing append services, or providing web hosting and analytic services.
Other parties in connection with a transaction or potential transaction where Loyal Perch Media merges with another organization, files for bankruptcy, or sells some or all its assets or capital stock.
With other companies owned or controlled by Loyal Perch Media, or under common ownership and control as Loyal Perch Media. These companies will use your personal information in the same way as we can under this Policy.
With others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.
4. CONTROL OVER YOUR INFORMATION
Email Communications. From time to time, we may send you emails regarding updates to our Service, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you, including emails on behalf of one of our clients.
If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).
Direct Mailings. As part of our Loyal Perch Program, we send grouped promotions of our favorite companies we use and love. If you'd like to remove your address from future Loyal Perch Program mailings, you may opt-out at any time by filling out the “Opt-Out of Mailings” form on our website. Please note, this opt-out does not affect any mailings that we facilitate on behalf of our clients. You should contact the client to ask to be removed from any of their marketing, email, or mailing lists.
5. THIRD-PARTY TRACKING AND ONLINE ADVERTISING
We may share, or we may permit third-party online advertising networks, social media companies and other third-party services, to collect, information about your use of our services over time so that they may play or display ads that may be relevant to your interests on other websites or apps, or on other devices you may use. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including hashed data, click stream information, browser type, time and date you visited the site, and other information. This information is used to display targeted ads on or through our services or on other websites, apps, or services. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests. We may also display targeted advertising to you through social media platforms, such as Facebook, Twitter, Google and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services or our clients’ services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.
Google Analytics and Advertising. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to our services. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
Cookies and Other Tracking Technologies Opt-Out. As noted above, depending on your browser or mobile device, you may be able to set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device.
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies; however, doing so may negatively impact your experience using the services, as some features and services may not work properly. Deleting or blocking cookies does not delete Local Storage Objects (LSOs) or similar technologies that do not rely on cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.
You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). Please note that opt-outs are browser specific, so opting out on one browser will not affect a second browser, or device. Moreover, if you buy a new device, use a different browser, or clear all your cookies, you will have to opt out all over again.
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices, and you may also adjust your ad preferences through your Facebook settings. You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
6. DATA RETENTION
7. CONFIDENTIALITY AND SECURITY
We maintain commercially reasonable physical, electronic, and procedural safeguards designed to protect the information. These safeguards include storing your information on our secure servers behind firewalls. Despite the actions and precautions we take, no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of the information and you acknowledge and agree that you transmit it to us at your own risk. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose personal information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Please note: We also process personal information on behalf of our clients through the provision of our services to our clients. Each client will remain responsible for the privacy and security of the Client Data that it collects and processes and for compliance with applicable data protection laws that may apply to its collection, processing and disclosure of Client Data through the services.
8. LINKS TO THIRD-PARTY WEBSITES AND SERVICES
For your convenience, our Service may provide links to third-party websites or services that we do not own or operate. We are not responsible for the practices employed by any websites or services linked to or from the services, including the information or content contained within them. Your browsing and interaction on any other website or service are subject to the applicable third party’s rules and policies, not ours. If you are using a third-party website or service, you do so at your own risk. We encourage you to review the privacy policies of any site or service before providing any personal information.
9. INTERNATIONAL TRANSFERS
Our services generally intended for United States residents. We store data on servers in the U.S. or any other country in which Loyal Perch Media or its affiliates, subsidiaries, agents or contractors maintain facilities.
10. CHILDREN’S PRIVACY
Our services are not intended for children under the age of 13. We do not knowingly solicit or collect personal information from children under the age of 13. If we learn that any personal information has been collected inadvertently from a child under 13, we will delete the information as soon as possible. If you believe that we might have collected information from a child under 13, please contact us at [email protected].
12. QUESTIONS AND SUGGESTIONS
Loyal Perch Media
9500 South 500 West, Suite 205
Sandy, Utah 84070
Sandy, Utah 84070
LOYAL PERCH MEDIA PRIVACY NOTICE
ADDITIONAL CALIFORNIA PRIVACY DISCLOSURES
Last Updated: October 1, 2021
Scope of Disclosures
These CA Disclosures provide additional information about how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”).
When we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
For the purposes of these CA Disclosures, personal information does not include:
- Publicly available information from government records.
- Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
- Collection and Use of Personal Information
Identifiers, such as your name, address, phone number, email address, or other similar identifiers. We collect this information directly from you, third parties you direct to share information with us, social networks, data providers, and publicly available sources. We use this information to fulfill or meet the reason you provided the information (for example, to fulfill your request); to communicate with you, including via email, text message, push notification and/or telephone calls; to operate, maintain, and provide to you the features and functionality of our services; to market to you, including through email or direct mail; and to personalize your experience and deliver custom content and offerings relevant to your interests, including targeted offers and ads through third-party sites, or on other devices you may use.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We collect this information directly from you and from social networks. We use that information to market to you, including through email or direct mail; and to personalize your experience and deliver custom content and offerings relevant to your interests, including targeted offers and ads through third-party sites, or on other devices you may use.
Internet/Network Information, such as your usage and activity on our services or other websites, applications or advertisements, including Information about your device and its software, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID. We collect this information from your browser or device. We use that information to market to you, including through email or direct mail; to personalize your experience and deliver custom content; and for internal business purposes such as conducting analytics.
Geolocation Data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate or infer a device’s location by analyzing other information, like an IP address. We collect this information from your browser or device. We use this information to market to you, including through email or direct mail, to personalize your experience and deliver custom content; and for internal business purposes such as conducting analytics.
Profession/Employment Information in connection with job applicants through our website, including name, email, employer, and other employment information included in your resume or cover letter. We collect this information directly from you or from third parties you direct to share information with us. We use this information for employment eligibility and hiring.
Other Personal Information, such as analytics information. We collect this information from your browser or device, or data providers. We use this information to help us measure traffic and usage trends for the services and to understand more about the demographics of our users.
Disclosure of Personal Information
The categories of third parties to whom we sell or disclose your personal information for a business purpose include:
Other companies owned or controlled by Share Local Media, or under common ownership and control as Loyal Perch Media.
Service providers and advisors that perform services for us, on our behalf, which may include providing marketing and advertising services, providing mailing or email services, tax and accounting services, data enhancement services, fraud prevention, web hosting, or similar services;
Select marketing and strategic partners who use this information to market to you, to perform analytics and conduct research, or for other purposes;
Promotional partners with whom we partner to offer contests or other joint-promotional activities;
Ad networks and advertising partners to deliver advertising and personalized content to you on our services, on other sites and services you may use, and across other devices you may use, as well as provide advertising-related services such as reporting, attribution, analytics and market research;
Analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our Service;
Social networks for advertising or personalization purposes, or to engage with you.
In the previous 12 months, we have disclosed the following categories of personal information to third parties for a business purpose:
All of the categories of personal information we collect, explained in the Collection and Use of Personal Information section above.
In the previous 12 months, we have sold the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out:
Internet / Network Information
In addition, please see Third-Party Tracking and Online Advertising below to learn how third party advertising networks, social media companies and other third party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
Your California Privacy Rights
As a California resident, you may be able to exercise the following rights in relation to the Personal Information about you that we have collected (subject to certain limitations at law):
The Right to Know
You have the right to request any or all of the following information relating to the personal information we have collected about you or disclosed in the last 12 months, upon verification of your identity:
- The specific pieces of personal information we have collected about you;
- The categories of personal information we have collected about you;
- The categories of sources of the personal information we have collected about you;
- The categories of personal information that we have disclosed about you to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
- The categories of personal information we have sold about you, and the categories of third parties to whom this information was sold; and
- The business or commercial purposes for collecting or selling personal information about you.
- The Right to Request Deletion
You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
The Right to Opt Out of Personal Information Sales
You have the right to direct us not to sell personal information we have collected about you to third parties now or in the future.
If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales.
The Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising any of the rights described above.
However, please note that if the exercise of the rights described above limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products or services or engage with you in the same manner.
How to Exercise Your California Privacy Rights
To exercise your right to know and/or right to deletion, please submit a request by:
· Emailing [email protected] with the subject line “California Rights Request,”
· Filling out our California Resident Rights Request Form
We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right to Opt Out of Personal Information Sales
Unless you have exercised your Right to Opt Out of personal information sales, we may sell personal information to third parties for monetary or other valuable consideration. The third parties to whom we sell personal information may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties.
To exercise the Right to Opt Out of Personal Information Sales, you may submit a request by clicking the following link:
Do Not Sell My Personal Information
Minors Under Age 16. We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the "Right to Opt In") from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at [email protected] to inform us if you, or your minor child, are under the age of 16.
Updates to These CA Disclosure
We will update these CA Disclosures from time to time. When we make changes to these CA Disclosures, we will change the "Last Updated" date at the beginning of these CA Disclosures. If we make material changes to these CA Disclosures, we will notify you by email to your registered email address, by prominent posting on our online services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
If you have any questions or requests in connection with this Notice or other privacy-related matters, please send an email to [email protected].
Alternatively, inquiries may be addressed to:
Loyal Perch Media
9500 South 500 West, Suite 205
Sandy, Utah 84070
Sandy, Utah 84070