Centerville City has a new logo and tagline as part of a two-year-long effort to update the city’s image.  City officials have been meeting with representatives from Jibe Media, a marketing and advertising agency based in Salt Lake City, for several months to make this a reality. The consultants conducted several focus groups with local stakeholders and residents to gather their input. The city is also updating its general plan.

In December the city council approved the new logo, tagline and their rollout. On Dec. 11 Administrative Services Director Bryce King unveiled them to the planning commission.

“We felt like it [the rebranding] was very significant to do during the same time we were doing the general plan so that we can identify who we are and all the different components of what the citizens want,” King said at that time.

The new logo features an orange sun enclosed in a blue half circle with the words “Centerville Utah 1847” in a darker blue.

“The sun was really representative in a lot of the discussions we had to bring joy and brightness and light and outdoors,” King told the planning commission.

The new tagline – “meet us in the middle” – is representative of Centerville’s name and also “emphasizes collaboration amongst citizens, amongst the community, friends, family – things like that,” King said.

Variations in the new logo, which will be rolled out over the next couple of years, will be used throughout the city. In the past some Centerville City departments such as public works and the police department have had their own logos but now they will have variations of the new logo.

“We wanted to centralize all the content and the culture in the city into one logo, one idea, one concept, and this is why it came to fruition,” King said.

This spring and summer the logo will be incorporated into the city letterheads, envelopes, employee uniforms, signage and on city vehicles and equipment. A large logo will be added to a wall in the foyer of City Hall while smaller versions will be used at other city buildings. The budget for the first year is $27,000.

“This is a component that we're working on for City Hall so that when you come in the building this will be something that would be on a wall space to kind of welcome you into the building trying to create more of an inviting atmosphere,” King said.

The city website is undergoing an update over the next six to seven months and will sport the new logo and tagline when it is rolled out. 

Following these changes. the logo will be incorporated into the city’s welcome signs and at the business park. City officials also plan to work with UDOT on possible overpass signs. Eventually the new logo will be added to city street signs.

“The branding effort was a wonderful opportunity for us to explore and articulate who Centerville truly is and what we represent as a community,” City Manager Brant Hanson said. “This process isn’t about rebranding, but rather a discovery – an enlightening journey of understanding the values, perspectives and priorities that make our city unique. The collaboration with Council, staff, and our residents has been inspiring and reaffirms what makes Centerville special.” λ